About Us
BPO2SA Value Proposition
BPO2SA provides a clear and authoritative pathway for global decision makers seeking high quality, scalable and cost-effective BPO and GBS solutions in South Africa. It does this through a blend of expert research, practical guidance and accessible industry intelligence that reflects over forty five years of deep operational experience.
BPO2SA delivers value by connecting the global market to the very best of South Africa’s BPO sector, supporting growth, investment and job creation while strengthening the reputation of South Africa as a mature, competitive and reliable delivery location.
The flagship BPO2SA book offers an exceptional advertising opportunity for BPO operators, technology vendors and service partners to position their brands directly in front of international buyers. This publication anchors a broader series of initiatives including webinars, white papers, community engagement, market insights and collaborative programmes with key industry associations.
The Business Leaders’ Definitive Guide: BPO & GBS to South Africa” is an insightful guide that delves into the compelling reasons behind South Africa’s emergence as a premier destination for Business Process Outsourcing (BPO) and Global Business Services (GBS)
The book explores the country’s unique value proposition, highlighting its cost competitiveness, location maturity, skilled workforce, and advanced infrastructure. It also addresses the political, economic and energy landscape, offering strategic insights for navigating these complexities. With a focus on the future, the book outlines South Africa’s growing digital and up-the-value-chain professional and shared services capabilities and its potential as a gateway to African markets, making it an essential read for decision-makers in the BPO/GBS industry.
Authors

Rod Jones is a seasoned expert in the field of Contact Centres, Customer
Experience (CX), and Business Process Outsourcing (BPO), with over 50 years of industry experience. As an independent consultant and strategic advisor based in Johannesburg, South Africa, Rod has been a key figure in shaping the local and global BPO landscape. His passion for the industry is reflected in his extensive reach, including numerous articles, eBooks, white papers and his popular podcast, ‘’RodsPod’’. A recognised thought leader, Rod was honoured with a Lifetime Achievement Award by CXOutsourcers for his significant contributions to the global BPO and CX industries.

Traci Freeman is the Managing Member of Believe Consulting and brings nearly 30 years of leadership to the GBS, BPO, and CX sectors. A strategic advisor, she is recognised for ecosystem building, client engagement, and Impact Sourcing. Driven by a deep passion for bringing people together, fostering collaboration, and creating platforms for industry engagement, Traci curates high-impact events, roundtables, and strategic convenings that drive innovation and progress. Her work is underpinned by a strong commitment to advancing social impact across the sector and the African continent.
